Founded by Tracey Singleton, the brand is an extension of her personal tastes and experiences. Tracey Singleton’s keen eye for detail and a passion for discovering unique brands and boutiques around the world has inspired her unconventional career.

A New Zealander, who spent time in London studying interior architecture at the Inchbald School of Design, the alma mater of some of the world’s most distinguished designers. Working with private clients, Tracey oversaw interior remodels and décor of stately homes in Belgravia and Sloane Square and later on in Sydney’s Eastern Suburbs and New Zealand. Tracey started Saint Row in order to bring high-quality, contemporary clothes and accessories at attainable prices to women who appreciate modern luxury.

Throughout her career, Tracey has acquired a strong clientele. Her understanding of her clients’ needs for easy, well-made wardrobe options inspired her to start Saint Row. Identifying a gap in the New Zealand market for timeless, effortless pieces that are easy to wear every day, she has focused on creating transitional, wearable looks to work for any occasion or season

Saint Row focus on buying cohesive collections that aren’t defined by seasonal trends, ensuring every piece can be worn while relaxing with family during the day or going out with friends in the evening.