Our Story

Founded by Tracey Singleton, the brand is an extension of her personal tastes and experiences. Tracey Singleton’s keen eye for detail and a passion for discovering unique brands and boutiques around the world has inspired her unconventional career.

A New Zealander, who spent time in London studying interior architecture at the Inchbald School of Design, the alma mater of some of the world’s most distinguished designers. Working with private clients, Tracey oversaw interior remodels and décor of stately homes in Belgravia and Sloane Square and later on in Sydney’s Eastern Suburbs and New Zealand. Tracey started Saint Row in order to bring high-quality, contemporary clothes and accessories at attainable prices to women who appreciate modern luxury.

Throughout her career, Tracey has acquired a strong clientele. Her understanding of her clients’ needs for easy, well-made wardrobe options inspired her to start Saint Row. Identifying a gap in the New Zealand market for timeless, effortless pieces that are easy to wear every day, she has focused on creating transitional, wearable looks to work for any occasion or season

Saint Row focus on buying cohesive collections that aren’t defined by seasonal trends, ensuring every piece can be worn while relaxing with family during the day or going out with friends in the evening.

Why did we choose this edit for Taylor Swift?

A day at the beach

For a day at the beach, Taylor would likely opt for a casual yet stylish look. She might wear a lightweight sundress in a breezy fabric like cotton or linen. A floral print or a vibrant solid colour like coral or yellow would suit the beachy vibe. Pair it with flat sandals.

Accessorize with a large sun hat, oversized sunglasses, and a tote bag for a chic beach ensemble. The relaxed fit and breathable fabrics would keep her cool, while the feminine prints and playful colours would complement her fun, carefree style.

Out on the town

When going out, Taylor would likely choose an outfit that exudes confidence and glamour. She might opt for a sleek, form-fitting dress like the Alma Long Sleeve Dress. We think a bold colour would command attention and complement her blonde hair.

Pair the dress with stilettos and a statement hand bag. For accessories, she could add sparkle with diamond jewellery, like chandelier earrings and a cocktail ring. A smoky eye and a bold lip would complete her evening makeup.

This ensemble would showcase her figure and prove that she's not afraid to be the focus when out on the town.

Awards Evening

For an awards evening, Taylor would likely choose a couture gown that exudes elegance and sophistication. She might opt for a floor-length gown in a luxurious fabric like silk with intricate detailing like embroidery, beading, or a plunging neckline.

A classic silhouette like a mermaid or A-line dress would accentuate her curves, while a bold colour like midnight blue or crimson would make a statement on the red carpet. Pair the gown with heels from LA Tribe or Alias Mae and dazzling jewellery, such from DHA.

A sleek updo and smoky eye makeup would complete her glamorous awards evening look, showcasing her fashion-forward style and that she is a true red carpet icon.

Who would you like to see an edit for?

Get in touch to see our style choices for your favourite celeb.